Top 12 website traffic checker
Top 12 website traffic checker
Similarweb: traffic estimates, sources, and audience for almost any site (limited free tier)
Item | Details |
Company | Similarweb Ltd. (formerly SimilarGroup) |
Founded | 2007 |
Headquarters | Tel Aviv, Israel area (Givatayim). Some data sites list a New York office, but Israel is the corporate base. |
Founder and CEO | Or Offer; co-founder Benjamin Seror is Chief Product Officer |
Status | Public, listed on the NYSE as SMWB |
Employees | More than 1,000 |
Revenue | About $289M trailing 12 months as of March 2026 |
What it does | AI-powered digital data, web analytics, and market intelligence for businesses |
Main products | Web and app traffic analytics, search and ad intelligence, retail and digital-shelf tools, sales intelligence, and AI Studio, a conversational research interface |
Recent moves (2026) | Acquired XPLN in January, made its data available in Claude in March, and announced a formal CEO succession-planning process in May |
Notable clients | Adidas and DHL, among others |
Semrush: traffic, keywords, and competitor analysis
Item | Details |
Company | Semrush Holdings, Inc. |
Founded | 2008, by Oleg Shchegolev and Dmitry Melnikov |
Headquarters | Boston, Massachusetts, USA |
Ownership | Adobe completed its acquisition on April 28, 2026, for about $1.9 billion. It was previously NYSE-listed as SEMR, so old stock-ticker pages are outdated. |
CEO | Bill Wagner, who succeeded co-founder Oleg Shchegolev (now CTO). Leadership may have changed since the Adobe deal. |
Employees | About 1,561 as of May 2026 |
Revenue | $443.6M for full-year 2025, up 18% |
Customers | Nearly 117,000 paying customers and over 1 million free users |
Products | 55+ tools, with a keyword database of about 27.9 billion keywords. It covers SEO, advertising, content, social media, and competitor research. |
Other offices | Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan |
Notable acquisitions | Kompyte (competitive intelligence), Datos, and Ryte |
Ahrefs: organic traffic estimates, top pages, and backlinks (a free Webmaster Tools version covers your own site)
Item | Details |
Company | Ahrefs Pte. Ltd. |
Founded | 2010 |
Headquarters | Singapore, at Marina One East Tower, 7 Straits View |
Roots | A multinational team with roots in Ukraine |
Founder and CEO | Dmytro (Dmitry) Gerasymenko |
Other key people | Igor Pikovets (CTO) and Tim Soulo (CMO) |
Ownership | Bootstrapped and private; no outside funding raised |
Revenue | About $149M reported for 2024 (self-reported to a third-party site, so treat as approximate) |
Employees | About 152 teammates across 26 locations as of May 2026. Third-party sites list anywhere from about 100 to 210. |
Customers | Over 50,000 paying customers |
Main products | Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, plus Brand Radar for AI-search visibility |
Free option | Ahrefs Webmaster Tools, with limited Site Explorer and Site Audit access for verified sites |
Known for | Its backlink index, updated every 15 minutes, built with its own crawler, AhrefsBot |
Infrastructure | Runs its own data center hardware instead of the cloud, which it claims avoids about $900M in cloud costs over 3 years |
Google Analytics 4: exact traffic for your own site, free
Item | Details |
Company | Google LLC, a subsidiary of Alphabet Inc. |
Founded | 1998 by Larry Page and Sergey Brin. Alphabet became the parent company in 2015. |
Headquarters | 1600 Amphitheatre Parkway, Mountain View, California |
CEO | Sundar Pichai, CEO of both Google and Alphabet |
Ownership | Public, with Alphabet trading as GOOGL |
Employees | About 194,668 as of March 2026 |
Revenue | $402.8B for full-year 2025, up 15% |
Profit | Net income of about $132.2B in 2025 |
Market value | About $4.17 trillion as of July 22, 2026 |
Main revenue source | Roughly three-quarters comes from advertising (Search, YouTube, Google Network) |
Other businesses | Search, Android, Chrome, Maps, YouTube, Google Cloud, and the Gemini AI models |
Recent momentum | Q2 2026 revenue up 24%, with Google Cloud up 82% |
Google Search Console: search clicks, impressions, and queries for your own site, free
Item | Details |
Company | Google LLC, owned by Alphabet Inc. |
Headquarters | Mountain View, California |
CEO | Sundar Pichai |
Company size | About 194,668 employees as of March 2026 |
Company revenue | $402.8B in 2025 |
Product history | Launched as Google Webmaster Tools and renamed Google Search Console in 2015 |
Cost | Free |
What it measures | Clicks, impressions, average position, and click-through rate in Google Search, plus the queries and pages behind them |
Other features | Indexing status, sitemap submission, mobile usability, Core Web Vitals, security issues, and manual action alerts |
Setup | You must verify ownership of the site (DNS record, HTML file, or tag) |
Data limits | Roughly 16 months of history, and only Google Search data (not Bing or other engines) |
Ubersuggest: simple traffic and keyword estimates, good for beginners
Item | Details |
Product | Ubersuggest, a keyword and SEO tool |
Owner | Neil Patel, co-founder of NP Digital |
Parent company | NP Digital (also called Neil Patel Digital), a digital marketing agency co-founded by Neil Patel |
Origins | Listed as founded in 2012, then acquired by Neil Patel in February 2017 for $120,000 |
NP Digital CEO | Mike Gullaksen, per a 2021 interview (may have changed since) |
Location | Los Angeles, California, per one directory |
Team size | Listed at 11 to 50 employees (a rough directory estimate) |
Funding | Owner-funded. Patel says he turned down offers to buy it, some in the 8 figures, because buyers would likely turn it into a $100-a-month tool. |
Data scale | 30+ billion keywords and 50 trillion backlinks across 249 countries |
Users | About 3 million monthly users, per a 2021 report |
Acquisition | NP Digital bought AnswerThePublic, a keyword research tool, and integrated it with Ubersuggest |
Pricing approach | Patel promises to keep it affordable and mainly free, with limited free use and paid plans for more |
SpyFu: competitor organic and paid search traffic
Item | Details |
Company | SpyFu |
Founded | 2005 |
Headquarters | Scottsdale, Arizona, USA |
Founder and CEO | Mike Roberts |
Origins | Began as a web-scraping project built by Velocityscape |
Ownership | Bootstrapped, with no outside funding. The founder says he built it with $3K and no investors. |
Employees | About 21 as of 2026 (LinkedIn lists 11 to 50) |
Revenue | About $2.3M in 2025 (an estimate, not audited) |
Focus | SEO and PPC research and competitor ad analysis |
Standout claim | The company says it has about 2x more organic keywords and 20x more paid data than alternatives (self-reported) |
Newer products | SpyFu GPT, which it calls the first SEO platform inside ChatGPT, and RivalFlow, powered by SpyFu's data |
Pricing (older figure) | Three plans from $39 to $299 per month (check the site for current prices) |
Known limitations | PPC budget estimates cover only ads clicked on the search network |
Moz Pro: domain authority and organic traffic estimates
Item | Details |
Company | Moz (formerly SEOmoz) |
Founded | 2004 in Seattle, by Rand Fishkin and his mother Gillian Muessig. Neither founder is still involved in operations. |
Headquarters | Seattle, Washington, with a presence in Vancouver, British Columbia |
Ownership | No longer independent. It was acquired by iContact in June 2021, and iContact belongs to Ziff Davis, a public media and internet company that also owns Ookla, IGN, and RetailMeNot. |
CEO | Sarah Bird, per one directory. Another site lists a different name, so confirm on Moz's leadership page. |
Employees | About 313 as of 2024 (a third-party estimate; another listing says 201 to 500) |
Revenue | About $61.2M per a third-party estimate. Moz does not publicly disclose its revenue. |
Customers | About 34,000, per a third-party estimate |
Notable acquisition | STAT Search Analytics, a Canadian enterprise SERP analytics firm, in 2013 |
Main products | Moz Pro (keyword research, rank tracking, site audits, link analysis), Moz Local, and the Domain Authority metric it created |
Known for | Domain Authority scores and a large educational community, built around founder Rand Fishkin's early SEO content |
SE Ranking: traffic and competitor research at a lower price
Item | Details |
Company | SE Ranking |
Founded | 2012 (some sites say 2013) |
Origins | Started as a simple position tracker and grew into a full SEO suite |
Headquarters | Unclear. Its legal address is in Wilmington, Delaware, but other listings say Limassol, Cyprus and London. The team is spread across several countries. |
CEO | Viktar (Vik) Kuushynau, appointed in 2022 |
Founders | Valery Kurilov (founder) and Dmitri Lipnitsky (co-founder and advisor) |
Ownership | Private. One source reports a growth investment from Camber Partners in September 2021, while others call it bootstrapped. |
Employees | About 150 to 241, depending on the source |
Revenue | About $11.9M in 2023 (self-reported to a third-party site) |
Users | Trusted by over a million users, with 5,000+ G2 reviews, per the company |
Main tools | Keyword research, rank tracking, website audits, competitor analysis, and backlink monitoring |
AI features | An AI Overviews Tracker, an Insights tool, and a Content Editor with an AI writer |
Positioning | One review estimates about 80% of Semrush's and Ahrefs' functionality at 40-60% of the price, with smaller databases |
Alexa alternatives (Tranco, Cloudflare Radar): free popularity rankings, not exact traffic
Item | Details |
Company | Cloudflare, Inc. |
Founded | July 26, 2009, by Matthew Prince, Michelle Zatlyn, and Lee Holloway |
Headquarters | San Francisco, California |
Leadership | Matthew Prince (co-chair and CEO) and Michelle Zatlyn (co-chair and president) |
Ownership | Public, on the NYSE as NET since September 2019 |
Employees | 5,156 in 2025. It announced job cuts alongside its Q1 2026 earnings, attributed to roles made obsolete by AI. |
Revenue | $2.168 billion in 2025 |
Recent growth | Q1 2026 revenue of $639.8M, up 34% year over year |
Market value | About $85.5 billion as of May 31, 2026 |
What it does | CDN, cloud security, DDoS protection, and domain registration |
Radar ranking | A free ranking of popular domains based on Cloudflare's DNS resolver traffic, so it reflects popularity, not visits |
Matomo: privacy-focused analytics for your own site
Item | Details |
What it is | An all-in-one open-source web and mobile analytics platform, positioned as a privacy-focused alternative to Google Analytics |
Founded | 2007 by Matthieu Aubry, originally as Piwik; renamed Matomo in 2018 |
Name meaning | "Honesty" in Japanese |
Headquarters | Wellington, New Zealand (one directory lists Auckland, so sources differ) |
Operating entity | InnoCraft Ltd. |
Team size | About 49 employees (estimates range from 11 to 50) |
Reach | Over 1.4 million websites in 190+ countries, available in 50+ languages |
Key features | Heatmaps, session recordings, A/B testing, funnels and form analytics; also tag management, goal tracking and consent management |
Hosting options | On-premises (self-hosted) or cloud |
Privacy angle | 100% data ownership and GDPR-compliant configurations |
Funding | Sources conflict: one reports a $2M seed round in March 2017, another says it has never raised funding, and a third calls it bootstrapped |
Website | matomo.org |
Plausible: lightweight, simple analytics for your own site
Item | Details |
What it is | An independent, open-source analytics company based in the EU offering a simple, privacy-friendly alternative to Google Analytics |
Founded | December 2018 by Uku Taht, who built it alone at first; paid subscriptions launched in 2019 |
Co-founder | Marko Saric, who built the brand, content and social presence |
Headquarters | Described only as "based in the EU" (no specific city on the About page) |
Team size | A team of 10 |
Funding | No outside funding; financed through subscription revenue |
Revenue | Crossed $1 million in annual recurring revenue in 2022 and is described as profitable |
Customers | Over 18,000 paying subscribers, including Basecamp, Ghost, Hugging Face, MongoDB, the Python Software Foundation and Harvard University (the figure may be higher now) |
Privacy approach | No cookies and no personal data collected; all data is processed in aggregate |
Licence | Open source under AGPLv3 |
Product pitch | A lightweight script (under 1 KB, per an older profile) and all metrics on one simple page |
Website | plausible.io |
For your own site, use GA4 and Search Console, since they give real data. For competitors, use Similarweb or Semrush, which give estimates only.
Pricing and free limits change often, so check each tool's site. Want a comparison focused on free options or on competitor research?
