Product Hunt Alternative: Viral Markering Lab

From Product Showcase to Real Growth


Viral Marketing Lab is your go-to partner for building, growing, and managing your online presence. We create marketing strategies that are tailored to your product, audience, and goals.



Unlike Product Hunt, which mainly shows your product to a tech-focused community, VML helps you actively grow your audience. We don’t just let people see your product — we make them notice it, remember it, and take action.


We don’t just put your product out there and hope for attention. Every strategy we create is designed to reach the right people and turn awareness into action.



Here’s what we do:


  • Launch campaigns: Introduce your product with buzz and excitement.

  • Find the right audience: Reach users who are most likely to try and love your product.

  • Engage users: Use social media, email, and content to connect with potential customers.

  • Generate leads and sign-ups: Turn attention into real users and paying customers.

  • Build lasting presence: Keep your product visible across multiple channels over time.

  • Create advocates: Encourage loyal users to share and promote your product.


With Viral Marketing Lab, your product doesn’t just get listed — it gets attention, users, and real growth.

Grow Your Brand with Strategy, Not Just Hype

Viral Marketing Lab is a directory of unconventional info products, SaaS, and AI tools that help founders grow their MRR. You can add your product alongside business and tech industry leaders like Justin Welsh, Lara Acosta, Pieter Levels, Marc Lou, and more!
Unlike Product Hunt, Viral Marketing Lab offers multi-channel exposure, SEO benefits, and community features!

Add Your Startup Today 🔥

Feature Comparison Table

Personalized launch strategy

Product Hunt
ViralMarketingLab

Audience Fit

Tech-savvy audience, mostly other makers

Startup founders, solo builders, early users

Visibility Boost

Short-lived spike from homepage

Multi-channel + SEO + community features

SEO Impact

No – not built for long-term search

Yes – content, keywords, Google-optimized

Personalized Launch Help

No guidance, self-serve listing

Full support system + templates

Social Media Amplification

Not supported

Includes LinkedIn/X templates & playbooks

Post-Launch Momentum

None – ends after launch day

30-day systems to keep traffic coming

Community Leverage

Comments/upvotes from peers only

Founder-first support group + niche reach

Content Tools/Templates

Swipe files, post templates, viral hooks

Swipe files, post templates, viral hooks

Credibility & Trust

Grows brand via content + mentions + reviews

Grows brand via content + mentions + reviews

Custom Tools / Widgets

No widgets, just a static page

Yes – embeddables, hero sections, badges

Small Team Friendly

Assumes some audience already exists

Built for 1-person teams

Transparent Pricing & ROI

Free listing, but no marketing ROI

Clear pricing, no hidden fees, high ROI

Personalized launch strategy

Product Hunt
ViralMarketingLab

Audience Fit

Tech-savvy audience, mostly other makers

Startup founders, solo builders, early users

Visibility Boost

Short-lived spike from homepage

Multi-channel + SEO + community features

SEO Impact

No – not built for long-term search

Yes – content, keywords, Google-optimized

Personalized Launch Help

No guidance, self-serve listing

Full support system + templates

Social Media Amplification

Not supported

Includes LinkedIn/X templates & playbooks

Post-Launch Momentum

None – ends after launch day

30-day systems to keep traffic coming

Community Leverage

Comments/upvotes from peers only

Founder-first support group + niche reach

Content Tools/Templates

Swipe files, post templates, viral hooks

Swipe files, post templates, viral hooks

Credibility & Trust

Grows brand via content + mentions + reviews

Grows brand via content + mentions + reviews

Custom Tools / Widgets

No widgets, just a static page

Yes – embeddables, hero sections, badges

Small Team Friendly

Assumes some audience already exists

Built for 1-person teams

Transparent Pricing & ROI

Free listing, but no marketing ROI

Clear pricing, no hidden fees, high ROI

Personalized launch strategy

Product Hunt
ViralMarketingLab

Audience Fit

Tech-savvy audience, mostly other makers

Startup founders, solo builders, early users

Visibility Boost

Short-lived spike from homepage

Multi-channel + SEO + community features

SEO Impact

No – not built for long-term search

Yes – content, keywords, Google-optimized

Personalized Launch Help

No guidance, self-serve listing

Full support system + templates

Social Media Amplification

Not supported

Includes LinkedIn/X templates & playbooks

Post-Launch Momentum

None – ends after launch day

30-day systems to keep traffic coming

Community Leverage

Comments/upvotes from peers only

Founder-first support group + niche reach

Content Tools/Templates

Swipe files, post templates, viral hooks

Swipe files, post templates, viral hooks

Credibility & Trust

Grows brand via content + mentions + reviews

Grows brand via content + mentions + reviews

Custom Tools / Widgets

No widgets, just a static page

Yes – embeddables, hero sections, badges

Small Team Friendly

Assumes some audience already exists

Built for 1-person teams

Transparent Pricing & ROI

Free listing, but no marketing ROI

Clear pricing, no hidden fees, high ROI

Why Choose ViralMarketingLab Over Product Hunt?

1. Launch With a Plan, Not Just a Post

A Product Hunt feature might get you a spike in traffic, but what happens after launch day ends?


Viral Marketing Lab helps you avoid the “post-launch dip” by building a strategic pre-launch, launch, and post-launch ecosystem tailored to your product. We don’t rely on luck or viral chance, we engineer momentum that lasts.


We do this by:


  • Audience research: Identify who will care about your product the most.

  • Custom launch messaging: Craft headlines, copy, and visuals that convert.

  • Asset creation: Build graphics, videos, and other media to tell your story.

  • Smart funnels: Turn attention into installs, sign-ups, or sales.

  • Multi-channel promotion: Use social, email, and influencer strategies to amplify reach.

  • Post-launch strategy: Maintain momentum even after the initial hype fades.


Rather than leaving you to DIY your launch and hope for upvotes, we work hands-on to create campaigns that generate real results.


Think of it as a go-to-market strategy built for today’s fast-paced, attention-deficit digital world.

2. Focused on Founders Who Need ROI

Most solo founders and small teams don’t have the time to become marketing pros, and they shouldn’t have to.


Viral Marketing Lab is built for builders, people who want to focus on shipping their product while we handle the growth engine. Instead of chasing vague exposure, we focus on what really matters:


  • ROI-driven growth through paid and organic strategies.

  • Campaigns aligned with your product goals, not vanity metrics.


Product Hunt is great for awareness. It gives you a boost, but it stops there. No long-term plan. No measurable support.


That’s where Viral Marketing Lab steps in. We act as your fractional growth team, helping you go beyond launch day.


We:


  • Set clear and realistic KPIs.

  • Run paid ads that convert, not just get clicks.

  • Manage influencer outreach that builds trust.

  • Optimize every click, scroll, and conversion for maximum impact.


We don’t just help you get seen. We help you grow, scale, and sustain.

3. From Hype to Habit

Virality can give you a spark, but building a fire requires consistency. Viral Marketing Lab ensures your audience doesn’t just notice you—they remember and return. We design strategies that nurture first-time viewers into long-term users, including:


  • Retention strategies to keep users engaged

  • Email sequences that convert interest into action

  • Retargeting flows to bring users back

  • Post-launch content that builds trust and authority


With us, launch day is just the beginning of your growth story.


Unlike Product Hunt, which is primarily discovery-based, we focus on creating pathways that extend customer lifetime value. That means your marketing continues to work on autopilot after launch:


  • Ads keep bringing in leads

  • Email campaigns convert them

  • Content sustains authority and trust


We help you turn fleeting attention into brand loyalty, engagement, and real growth.

4. A Full Stack Marketing Team in Your Pocket

When you launch with Product Hunt, you get a platform. When you launch with Viral Marketing Lab, you get people.


Our team includes:


  • Strategists who plan your launch.

  • Designers who make your brand stand out.

  • Copywriters who tell your story clearly.

  • Media buyers who get your product seen.

  • Analysts who track what works and scale it.


All focused on one goal, your product’s success. You don’t need to juggle freelancers or hire a team in-house. We become your growth engine from day one.


That means you move faster, smarter, and with clarity.


Need paid ads, a landing page, or a press kit? Want data-backed tweaks mid-campaign? We’ve got you covered.


We’ve helped dozens of products go from unknown to buzzworthy in just weeks, all with tested systems, not guesswork.


Viral Marketing Lab isn’t a platform. It’s your partner in growth.

Frequently asked Questions

Can I use both platforms together?

Yes! ViralMarketingLab can enhance your Product Hunt launch by driving traffic and maintaining momentum post-launch.

Who is ViralMarketingLab for?

It’s ideal for SaaS, apps, AI tools, and digital products—especially by indie builders and lean startups.

How is it different from agencies?

We’re product-launch focused with no bloated retainers—just fast, lean marketing for growth-driven teams.

Is it budget-friendly?

Yes, we offer flexible plans for all budgets, from indie founders to funded startups.

What happens after launch?

We support long-term growth with post-launch email, ad, and retargeting strategies.

Can I use both platforms together?
Who is ViralMarketingLab for?

It’s ideal for SaaS, apps, AI tools, and digital products—especially by indie builders and lean startups.

How is it different from agencies?

We’re product-launch focused with no bloated retainers—just fast, lean marketing for growth-driven teams.

Is it budget-friendly?

Yes, we offer flexible plans for all budgets, from indie founders to funded startups.

What happens after launch?

We support long-term growth with post-launch email, ad, and retargeting strategies.

Can I use both platforms together?

Yes! ViralMarketingLab can enhance your Product Hunt launch by driving traffic and maintaining momentum post-launch.

Who is ViralMarketingLab for?

It’s ideal for SaaS, apps, AI tools, and digital products—especially by indie builders and lean startups.

How is it different from agencies?

We’re product-launch focused with no bloated retainers—just fast, lean marketing for growth-driven teams.

Is it budget-friendly?

Yes, we offer flexible plans for all budgets, from indie founders to funded startups.

What happens after launch?

We support long-term growth with post-launch email, ad, and retargeting strategies.

Trusted by tech and Business Industry Leaders

Hear from real users who achieved success with our platform

Danny Takacs

Founder, Dev138.com

Natia's tips go well beyond the typical surface-level stuff you've read a dozen times before. The accelerator is also an awesome community of entrepreneurs that love to share insights and support.

Max Zayko

CEO, Justee.ai

Thanks to Natia’s advice I immmediatelly boosted my LinkedIn presence and started to receive lead by the end of week one. And that’s just based on three growth hacks I found in the accelerator materials.

Cam Gomersall

Founder, Camgomersall.com

Startup Accelerator is jam packed with helpful tips and guides that you simply can’t find anywhere else. Game changer!

Hélène Roche-Dullay

CEO, Stream.estate

The Startup Accelerator by Natia Kurdadze has been a game-changer for my entrepreneurial journey. The mentorship, workshops, and networking opportunities provided me with the tools.

Danny Takacs

Founder, Dev138.com

Natia's tips go well beyond the typical surface-level stuff you've read a dozen times before. The accelerator is also an awesome community of entrepreneurs that love to share insights and support.

Max Zayko

CEO, Justee.ai

Thanks to Natia’s advice I immmediatelly boosted my LinkedIn presence and started to receive lead by the end of week one. And that’s just based on three growth hacks I found in the accelerator materials.

Cam Gomersall

Founder, Camgomersall.com

Startup Accelerator is jam packed with helpful tips and guides that you simply can’t find anywhere else. Game changer!

Hélène Roche-Dullay

CEO, Stream.estate

The Startup Accelerator by Natia Kurdadze has been a game-changer for my entrepreneurial journey. The mentorship, workshops, and networking opportunities provided me with the tools.

Danny Takacs

Founder, Dev138.com

Natia's tips go well beyond the typical surface-level stuff you've read a dozen times before. The accelerator is also an awesome community of entrepreneurs that love to share insights and support.

Max Zayko

CEO, Justee.ai

Thanks to Natia’s advice I immmediatelly boosted my LinkedIn presence and started to receive lead by the end of week one. And that’s just based on three growth hacks I found in the accelerator materials.

Cam Gomersall

Founder, Camgomersall.com

Startup Accelerator is jam packed with helpful tips and guides that you simply can’t find anywhere else. Game changer!

Hélène Roche-Dullay

CEO, Stream.estate

The Startup Accelerator by Natia Kurdadze has been a game-changer for my entrepreneurial journey. The mentorship, workshops, and networking opportunities provided me with the tools.