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Viral Marketing Lab vs G2

G2 is great for reviews and credibility. But ViralMarketingLab takes your product beyond static ratings and into dynamic user acquisition. We create traction from day one with a full-service launch and growth marketing approach designed for speed, visibility, and scale.

Grow Your Brand with Strategy, Not Just Hype

Viral Marketing Lab is a directory of unconventional info products, SaaS, and AI tools that help founders grow their MRR. You can add your product alongside business and tech industry leaders like Justin Welsh, Lara Acosta, Pieter Levels, Marc Lou, and more!
Unlike Product Hunt, Viral Marketing Lab offers multi-channel exposure, SEO benefits, and community features!

Add Your Startup Today 🔥

Feature Comparison Table

Personalized launch strategy

G2

ViralMarketingLab

Audience Fit

B2B SaaS buyers, enterprise decision-makers

Startup founders, solopreneurs, indie teams

Visibility Boost

High if ranked, but depends on review volume

SEO, social virality, and inbound systems

SEO Impact

Moderate — relies on ranking among competitors

Strong — inbound-focused with content strategy

Personalized Launch Help

None — listing must be self-prepared

Yes — templates, launch plans, and guidance

Social Media Amplification

Not included

Provides structure for social growth (X, LinkedIn)

Post-Launch Momentum

No ongoing visibility unless actively maintained

Built-in tools to retain visibility and drive growth

Community Leverage

Peer comparisons, but no real community

Access to supportive founder and creator network

Content Tools/Templates

Offers templates for posts, hooks, and blogs

Credibility & Trust

Grows brand through consistent exposure

Custom Tools / Widgets

Yes — review badges and quotes

Embeddable tools, badges, site assets

Small Team Friendly

Can be overwhelming for early-stage teams

Built for scrappy teams with no in-house marketers

Transparent Pricing & ROI

Paid listings with unclear ROI for early-stage

Predictable pricing, focused on outcomes

Personalized launch strategy

G2

ViralMarketingLab

Audience Fit

B2B SaaS buyers, enterprise decision-makers

Startup founders, solopreneurs, indie teams

Visibility Boost

High if ranked, but depends on review volume

SEO, social virality, and inbound systems

SEO Impact

Moderate — relies on ranking among competitors

Strong — inbound-focused with content strategy

Personalized Launch Help

None — listing must be self-prepared

Yes — templates, launch plans, and guidance

Social Media Amplification

Not included

Provides structure for social growth (X, LinkedIn)

Post-Launch Momentum

No ongoing visibility unless actively maintained

Built-in tools to retain visibility and drive growth

Community Leverage

Peer comparisons, but no real community

Access to supportive founder and creator network

Content Tools/Templates

Offers templates for posts, hooks, and blogs

Credibility & Trust

Grows brand through consistent exposure

Custom Tools / Widgets

Yes — review badges and quotes

Embeddable tools, badges, site assets

Small Team Friendly

Can be overwhelming for early-stage teams

Built for scrappy teams with no in-house marketers

Transparent Pricing & ROI

Paid listings with unclear ROI for early-stage

Predictable pricing, focused on outcomes

Personalized launch strategy

G2

ViralMarketingLab

Audience Fit

B2B SaaS buyers, enterprise decision-makers

Startup founders, solopreneurs, indie teams

Visibility Boost

High if ranked, but depends on review volume

SEO, social virality, and inbound systems

SEO Impact

Moderate — relies on ranking among competitors

Strong — inbound-focused with content strategy

Personalized Launch Help

None — listing must be self-prepared

Yes — templates, launch plans, and guidance

Social Media Amplification

Not included

Provides structure for social growth (X, LinkedIn)

Post-Launch Momentum

No ongoing visibility unless actively maintained

Built-in tools to retain visibility and drive growth

Community Leverage

Peer comparisons, but no real community

Access to supportive founder and creator network

Content Tools/Templates

Offers templates for posts, hooks, and blogs

Credibility & Trust

Grows brand through consistent exposure

Custom Tools / Widgets

Yes — review badges and quotes

Embeddable tools, badges, site assets

Small Team Friendly

Can be overwhelming for early-stage teams

Built for scrappy teams with no in-house marketers

Transparent Pricing & ROI

Paid listings with unclear ROI for early-stage

Predictable pricing, focused on outcomes

Why Choose ViralMarketingLab Over G2?

1. You Need More Than Reviews

G2 gives you legitimacy — ViralMarketingLab gives you momentum. While G2 helps potential customers validate your product, we help new users discover it in the first place. We handle launch strategy, content creation, ad campaigns, and influencer pushes to build actual traction.

In short, G2 helps close the loop. We help start it.

2. Custom Campaigns, Not Just Listings

G2 relies on SEO traffic and category searches. We build intentional campaigns across Twitter, LinkedIn, communities, newsletters, and Google to put your product in front of your exact audience. Our mission is to actively drive awareness — not wait for it.

You’re not just another profile in a category — you become the highlighted product people talk about.

3. Targeting Users, Not Reviewers

While G2 focuses heavily on B2B buyers and enterprise teams gathering reviews, ViralMarketingLab focuses on your target users. Whether it’s founders, creators, indie hackers, or small businesses — we find and convert people who are ready to try, not just compare.

We don’t chase stars — we chase sign-ups.

4. Growth That Compounds

G2 is a one-time setup. ViralMarketingLab is a growth engine. Our services include retargeting, post-launch campaigns, referral loops, and user activation systems that build long-term traction.

The result? You grow faster and smarter, even after launch week is over.

Frequently asked Questions

Do I need G2 if I’m using ViralMarketingLab?

G2 is helpful for credibility. ViralMarketingLab handles actual user acquisition — they work great together.

Can you help me get G2 reviews?

We don’t manage review programs, but we help you attract happy users who want to leave one.

Do you only work with B2B SaaS?

Not at all. We help SaaS, AI, tools, marketplaces, and DTC products launch and grow.

How soon can we go live?

Typically within 5–7 working days after project kickoff.

Will you keep helping post-launch?

Yes — post-launch growth, retargeting, and content marketing are part of our offering.

Do I need G2 if I’m using ViralMarketingLab?

Can you help me get G2 reviews?

We don’t manage review programs, but we help you attract happy users who want to leave one.

Do you only work with B2B SaaS?

Not at all. We help SaaS, AI, tools, marketplaces, and DTC products launch and grow.

How soon can we go live?

Typically within 5–7 working days after project kickoff.

Will you keep helping post-launch?

Yes — post-launch growth, retargeting, and content marketing are part of our offering.

Do I need G2 if I’m using ViralMarketingLab?

G2 is helpful for credibility. ViralMarketingLab handles actual user acquisition — they work great together.

Can you help me get G2 reviews?

We don’t manage review programs, but we help you attract happy users who want to leave one.

Do you only work with B2B SaaS?

Not at all. We help SaaS, AI, tools, marketplaces, and DTC products launch and grow.

How soon can we go live?

Typically within 5–7 working days after project kickoff.

Will you keep helping post-launch?

Yes — post-launch growth, retargeting, and content marketing are part of our offering.

Trusted by tech and Business Industry Leaders

Hear from real users who achieved success with our platform

Danny Takacs

Founder, Dev138.com

Natia's tips go well beyond the typical surface-level stuff you've read a dozen times before. The accelerator is also an awesome community of entrepreneurs that love to share insights and support.

Max Zayko

CEO, Justee.ai

Thanks to Natia’s advice I immmediatelly boosted my LinkedIn presence and started to receive lead by the end of week one. And that’s just based on three growth hacks I found in the accelerator materials.

Cam Gomersall

Founder, Camgomersall.com

Startup Accelerator is jam packed with helpful tips and guides that you simply can’t find anywhere else. Game changer!

Hélène Roche-Dullay

CEO, Stream.estate

The Startup Accelerator by Natia Kurdadze has been a game-changer for my entrepreneurial journey. The mentorship, workshops, and networking opportunities provided me with the tools.

Danny Takacs

Founder, Dev138.com

Natia's tips go well beyond the typical surface-level stuff you've read a dozen times before. The accelerator is also an awesome community of entrepreneurs that love to share insights and support.

Max Zayko

CEO, Justee.ai

Cam Gomersall

Founder, Camgomersall.com

Startup Accelerator is jam packed with helpful tips and guides that you simply can’t find anywhere else. Game changer!

Hélène Roche-Dullay

CEO, Stream.estate

The Startup Accelerator by Natia Kurdadze has been a game-changer for my entrepreneurial journey. The mentorship, workshops, and networking opportunities provided me with the tools.

Danny Takacs

Founder, Dev138.com

Natia's tips go well beyond the typical surface-level stuff you've read a dozen times before. The accelerator is also an awesome community of entrepreneurs that love to share insights and support.

Max Zayko

CEO, Justee.ai

Cam Gomersall

Founder, Camgomersall.com

Startup Accelerator is jam packed with helpful tips and guides that you simply can’t find anywhere else. Game changer!

Hélène Roche-Dullay

CEO, Stream.estate

The Startup Accelerator by Natia Kurdadze has been a game-changer for my entrepreneurial journey. The mentorship, workshops, and networking opportunities provided me with the tools.