G2 Alternative: Viral Marketing Lab
Beyond Reviews — Toward Real Growth
G2 is one of the most trusted platforms for building product credibility and social proof. It helps potential users understand why your product is worth trusting. But while credibility matters, it doesn’t automatically drive traction or growth.
That’s where Viral Marketing Lab comes in, transforming trust into tangible momentum and credibility into consistent growth.
We don’t stop at collecting praise; we turn it into performance. Our team takes you beyond static ratings and into dynamic user acquisition, using systems built for speed, visibility, and scale.
From positioning your product for viral reach to executing data-driven campaigns that convert, we help you move fast, stand out, and grow sustainably.
Here’s how we do it:
Go-to-market strategy: Position your product for viral launch from day one.
Influencer outreach: Partner with voices that amplify your story authentically.
Viral content creation: Turn your message into shareable moments that spread fast.
Paid amplification: Accelerate reach through smart ad targeting and creative campaigns.
Retention loops: Convert new users into advocates who fuel long-term growth.
Because getting five stars builds trust, but getting 5,000 loyal users builds momentum.
Grow Your Brand with Strategy, Not Just Hype
Viral Marketing Lab is a directory of unconventional info products, SaaS, and AI tools that help founders grow their MRR. You can add your product alongside business and tech industry leaders like Justin Welsh, Lara Acosta, Pieter Levels, Marc Lou, and more!
Unlike Product Hunt, Viral Marketing Lab offers multi-channel exposure, SEO benefits, and community features!
Add Your Startup Today 🔥
Feature Comparison Table
Why Choose ViralMarketingLab Over G2?
1. You Need More Than Reviews
G2 gives you legitimacy, Viral Marketing Lab gives you momentum. While G2 helps potential customers validate your product, we help new users discover it in the first place.
We handle everything from launch strategy and content creation to ad campaigns and influencer pushes, building the kind of traction that turns awareness into adoption.
In short, G2 helps close the loop. Viral Marketing Lab helps start it.
2. Custom Campaigns, Not Just Listings
G2 relies on SEO traffic and category searches to bring users your way, a passive path to visibility.
Viral Marketing Lab takes a proactive route. We build intentional, high-impact campaigns across Twitter, LinkedIn, niche communities, newsletters, and Google, putting your product directly in front of your exact audience. Our mission isn’t to wait for awareness, it’s to create it.
You’re not just another profile in a category, you become the product people notice, talk about, and share.
3. Targeting Users, Not Reviewers
While G2 focuses on B2B buyers and enterprise teams collecting reviews and comparisons, Viral Marketing Lab zeroes in on your actual target users.
Whether they’re:
Founders launching a new product,
Creators building their personal brand,
Indie hackers looking for early traction, or
Small business owners ready to scale,
we help you find, engage, and convert the people who are ready to try — not just browse.
We don’t chase stars, we chase sign-ups, users, and growth.
4. Growth That Compounds
G2 is a one-time setup — a profile that lives on a page. Viral Marketing Lab is a continuous growth engine. We go beyond launch day with strategies designed to keep your momentum compounding, including:
Retargeting campaigns to re-engage visitors
Post-launch growth loops that sustain visibility
Referral systems that turn users into promoters
Activation funnels that convert interest into retention
The result? You grow faster, smarter, and longer — long after launch week ends.
Frequently asked Questions
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