Viral Marketing Lab vs DevHunt

DevHunt helps you gain attention from developers—but ViralMarketingLab helps you go further by turning that attention into real traction. We plan, execute, and scale your launch across platforms with strategies built for long-term user growth, not just one-day traffic.

Grow Your Brand with Strategy, Not Just Hype

Viral Marketing Lab is a directory of unconventional info products, SaaS, and AI tools that help founders grow their MRR. You can add your product alongside business and tech industry leaders like Justin Welsh, Lara Acosta, Pieter Levels, Marc Lou, and more!
Unlike Product Hunt, Viral Marketing Lab offers multi-channel exposure, SEO benefits, and community features!

Add Your Startup Today 🔥

Feature Comparison Table

Personalized launch strategy

DevHunt
ViralMarketingLab

Audience Fit

Developer-focused, indie hackers

Startup founders, solo builders, growth-focused

Visibility Boost

Community upvotes + featured launch listing

SEO, social amplification, and curated launch support

SEO Impact

Limited — indexed pages, no SEO strategy

Strong — supports long-term discoverability

Personalized Launch Help

No guided support or campaign advice

Includes coaching, templates, and strategy

Social Media Amplification

Not included

Prebuilt systems for X, LinkedIn, etc.

Post-Launch Momentum

One-time launch spike, no post-launch tools

Tools to maintain growth after launch

Community Leverage

Peer support via DevHunt Discord

Access to founder ecosystem & outreach support

Content Tools/Templates

Headline frameworks, post templates, SEO tools

Headline frameworks, post templates, SEO tools

Credibility & Trust

Helps build authority through ongoing exposure

Helps build authority through ongoing exposure

Custom Tools / Widgets

No custom tools provided

Widgets, embed tools, featured badges

Small Team Friendly

Yes — popular with indie developers

Built for solo makers with no marketing team

Transparent Pricing & ROI

Free listing, optional upgrades

Flat pricing with clear deliverables

Personalized launch strategy

DevHunt
ViralMarketingLab

Audience Fit

Developer-focused, indie hackers

Startup founders, solo builders, growth-focused

Visibility Boost

Community upvotes + featured launch listing

SEO, social amplification, and curated launch support

SEO Impact

Limited — indexed pages, no SEO strategy

Strong — supports long-term discoverability

Personalized Launch Help

No guided support or campaign advice

Includes coaching, templates, and strategy

Social Media Amplification

Not included

Prebuilt systems for X, LinkedIn, etc.

Post-Launch Momentum

One-time launch spike, no post-launch tools

Tools to maintain growth after launch

Community Leverage

Peer support via DevHunt Discord

Access to founder ecosystem & outreach support

Content Tools/Templates

Headline frameworks, post templates, SEO tools

Headline frameworks, post templates, SEO tools

Credibility & Trust

Helps build authority through ongoing exposure

Helps build authority through ongoing exposure

Custom Tools / Widgets

No custom tools provided

Widgets, embed tools, featured badges

Small Team Friendly

Yes — popular with indie developers

Built for solo makers with no marketing team

Transparent Pricing & ROI

Free listing, optional upgrades

Flat pricing with clear deliverables

Personalized launch strategy

DevHunt
ViralMarketingLab

Audience Fit

Developer-focused, indie hackers

Startup founders, solo builders, growth-focused

Visibility Boost

Community upvotes + featured launch listing

SEO, social amplification, and curated launch support

SEO Impact

Limited — indexed pages, no SEO strategy

Strong — supports long-term discoverability

Personalized Launch Help

No guided support or campaign advice

Includes coaching, templates, and strategy

Social Media Amplification

Not included

Prebuilt systems for X, LinkedIn, etc.

Post-Launch Momentum

One-time launch spike, no post-launch tools

Tools to maintain growth after launch

Community Leverage

Peer support via DevHunt Discord

Access to founder ecosystem & outreach support

Content Tools/Templates

Headline frameworks, post templates, SEO tools

Headline frameworks, post templates, SEO tools

Credibility & Trust

Helps build authority through ongoing exposure

Helps build authority through ongoing exposure

Custom Tools / Widgets

No custom tools provided

Widgets, embed tools, featured badges

Small Team Friendly

Yes — popular with indie developers

Built for solo makers with no marketing team

Transparent Pricing & ROI

Free listing, optional upgrades

Flat pricing with clear deliverables

Why Choose ViralMarketingLab Over DevHunt?

1. Strategic Growth, Not Just Platform Exposure

DevHunt gives you a listing. ViralMarketingLab gives you a strategy. While DevHunt showcases your tool to developers, we build custom growth campaigns that reach your broader ideal audience, whether that’s founders, marketers, or end users.

We go beyond just launching—we build conversion funnels, generate buzz across communities, and track performance to ensure your growth is sustainable, not surface-level.

2. Full-Funnel Execution

DevHunt focuses on product discovery. ViralMarketingLab focuses on product adoption. From launch creatives and ad sets to drip campaigns and influencer collaborations, we run the entire campaign end-to-end to bring you actual conversions and customer engagement.

We’re not a platform—we’re your growth partner who does the heavy lifting so you can focus on building and scaling your product.

3. Beyond Developer Audiences

If your product’s target market is developers, DevHunt is great—but if you're looking to reach marketers, founders, small businesses, or creators, you need more reach. ViralMarketingLab runs multi-channel campaigns across social, email, and search to meet your customers where they actually are.

We widen your exposure beyond developer-only networks—so your tool is discovered by all relevant buyer personas.

4. Long-Term Value > Short-Term Hype

DevHunt creates buzz on launch day. We create momentum that lasts weeks—and leads to repeatable growth. Through remarketing, branded content, and optimized email journeys, ViralMarketingLab helps you capture, nurture, and convert users long after your initial launch.

Our focus is long-term brand building, not quick spikes. We make sure every campaign leaves a lasting footprint in your niche.

Frequently asked Questions

Can I use ViralMarketingLab even if I already listed on DevHunt?

Absolutely—we build on top of that visibility and expand it into real marketing traction.

Is ViralMarketingLab only for SaaS or dev tools?

Nope! We work with a wide range of products—from SaaS and AI tools to DTC apps and marketplaces

Do you only target developers?

Not at all. We target your specific audience, whether it’s developers or non-technical buyers.

How fast can I go live with you?

We usually launch within 5–7 business days of onboarding.

Can you help post-launch too?

Yes, our strategies include post-launch growth, user onboarding, remarketing, and scaling campaigns.

Can I use ViralMarketingLab even if I already listed on DevHunt?
Is ViralMarketingLab only for SaaS or dev tools?

Nope! We work with a wide range of products—from SaaS and AI tools to DTC apps and marketplaces

Do you only target developers?

Not at all. We target your specific audience, whether it’s developers or non-technical buyers.

How fast can I go live with you?

We usually launch within 5–7 business days of onboarding.

Can you help post-launch too?

Yes, our strategies include post-launch growth, user onboarding, remarketing, and scaling campaigns.

Can I use ViralMarketingLab even if I already listed on DevHunt?

Absolutely—we build on top of that visibility and expand it into real marketing traction.

Is ViralMarketingLab only for SaaS or dev tools?

Nope! We work with a wide range of products—from SaaS and AI tools to DTC apps and marketplaces

Do you only target developers?

Not at all. We target your specific audience, whether it’s developers or non-technical buyers.

How fast can I go live with you?

We usually launch within 5–7 business days of onboarding.

Can you help post-launch too?

Yes, our strategies include post-launch growth, user onboarding, remarketing, and scaling campaigns.

Trusted by tech and Business Industry Leaders

Hear from real users who achieved success with our platform

Danny Takacs

Founder, Dev138.com

Natia's tips go well beyond the typical surface-level stuff you've read a dozen times before. The accelerator is also an awesome community of entrepreneurs that love to share insights and support.

Max Zayko

CEO, Justee.ai

Thanks to Natia’s advice I immmediatelly boosted my LinkedIn presence and started to receive lead by the end of week one. And that’s just based on three growth hacks I found in the accelerator materials.

Cam Gomersall

Founder, Camgomersall.com

Startup Accelerator is jam packed with helpful tips and guides that you simply can’t find anywhere else. Game changer!

Hélène Roche-Dullay

CEO, Stream.estate

The Startup Accelerator by Natia Kurdadze has been a game-changer for my entrepreneurial journey. The mentorship, workshops, and networking opportunities provided me with the tools.

Danny Takacs

Founder, Dev138.com

Natia's tips go well beyond the typical surface-level stuff you've read a dozen times before. The accelerator is also an awesome community of entrepreneurs that love to share insights and support.

Max Zayko

CEO, Justee.ai

Thanks to Natia’s advice I immmediatelly boosted my LinkedIn presence and started to receive lead by the end of week one. And that’s just based on three growth hacks I found in the accelerator materials.

Cam Gomersall

Founder, Camgomersall.com

Startup Accelerator is jam packed with helpful tips and guides that you simply can’t find anywhere else. Game changer!

Hélène Roche-Dullay

CEO, Stream.estate

The Startup Accelerator by Natia Kurdadze has been a game-changer for my entrepreneurial journey. The mentorship, workshops, and networking opportunities provided me with the tools.

Danny Takacs

Founder, Dev138.com

Natia's tips go well beyond the typical surface-level stuff you've read a dozen times before. The accelerator is also an awesome community of entrepreneurs that love to share insights and support.

Max Zayko

CEO, Justee.ai

Thanks to Natia’s advice I immmediatelly boosted my LinkedIn presence and started to receive lead by the end of week one. And that’s just based on three growth hacks I found in the accelerator materials.

Cam Gomersall

Founder, Camgomersall.com

Startup Accelerator is jam packed with helpful tips and guides that you simply can’t find anywhere else. Game changer!

Hélène Roche-Dullay

CEO, Stream.estate

The Startup Accelerator by Natia Kurdadze has been a game-changer for my entrepreneurial journey. The mentorship, workshops, and networking opportunities provided me with the tools.